case study

Enhanced Career Opportunities for Former NFL Players

The NFL Player Care Foundation (PCF), a non-profit organization dedicated to helping retired players improve their quality of life, created the Career Program to connect these Legends with relevant job opportunities at NFL partners. To facilitate this goal, the NFL PCF engaged Atrium for HR Advisory Services to review resumes and diversify the array of Career Program services.

the opportunity

The NFL Player Care Foundation (PCF), a non-profit independent organization, is dedicated to helping retired NFL players (referred to as Legends) improve their quality of life by providing programs and assistance with medical, emotional, financial, social, and community issues. One focus of this initiative is the high level of unemployment among PCF grant recipients.

In late 2018, the NFL PCF created the Career Program with the goal of connecting NFL Legends with relevant job opportunities at NFL partners. To facilitate this goal, the NFL PCF engaged Atrium for HR Advisory Services to review resumes and diversify the array of Career Program services.

Case Study: Enhanced Career Opportunities for Former NFL Players

Industry: Non-Profit

Service(s) Offered: HR Consultation Services

the solution

In 2020, the NFL PCF teamed up with Atrium to offer resume-building consultation. The program expanded in August 2022 to provide Legends in the NFL PCF with access to Atrium’s suite of advanced talent consulting and career coaching services. These services supported pre-selected, underemployed, and/or unemployed Legends in their job searches and included:

– Career Strategy Advice

– Predictive Index Sessions

– Linkedin Optimization

– Interview Coaching

– Job Matching 

Atrium also began supporting Fortune 100 employment partners of the PCF with talent curation, strategic Legend recruitment best practices, and Legend Spotlight Newsletters. By fostering a consultative relationship, Atrium strengthens employer engagement and generates placements. Targeted analytics provided by Atrium enable these employers to better target job opportunities posted for Legends on the NFL PCF Career Portal.

“I wanted to take a moment to acknowledge the great work Atrium is doing with Legend resumes. Many Legends respond to these resume revisions and CC the NFL PCF inbox.

I have seen countless players express sincere gratitude. For most players in the career program, the team at Atrium is the first human point of contact they have in their career search.

The team’s kindness and professionalism set the tone for the service we strive to provide for NFL Legends.” 

Belinda Lerner

Executive Director, NFL Player Care Foundation

the results

Atrium’s HR Advisory team designed a personalized and comprehensive program for the NFL PCF. They worked closely with the organization’s talent development initiatives, creating a 360-degree approach that started with helping Legends with their resumes and progressed to customized employer talent acquisition and development consultation to further enhance the program. Additionally, the team spearheads Legend selection for an upskilling program through Microsoft and offers other program support for upskilling initiatives with Cisco and Google.

Throughout the first four years of this partnership, Atrium has provided over 1,400 consultative resume reviews and overall career search support to former players. Additionally, Atrium successfully executed four career fairs, including the 6th Annual Super Bowl Career Fair in Las Vegas, NV, in February 2024. Career fairs like the one in Las Vegas have resulted in dozens of placements in various roles and organizations nationwide.

In 2023, Atrium began supporting the execution of NFL PCF Kickoff Employer Summit events in Los Angeles, CA, and Mt. Laurel, NJ, through event strategy, content creation, communications management, and live presentation delivery. That same year, Atrium delivered first-of-its kind holistic data on Legends for the NFL PCF team and employer partners. The team continues manage data on over 2,000 Legends to drive program insights improvements.

Atrium’s partnership with the NFL PCF Career Program continues to grow, driven by our holistic HR Advisory Services. Through comprehensive program development and personalized talent initiatives, we are expanding support for NFL Legends. Our team collaborates closely with the NFL PCF and its partners to design and deliver high-quality certification programs, career events, and educational opportunities, ensuring NFL Legends are fully prepared for success beyond the game.

hr advisory services

Led by a team of in-house HR and Talent Acquisition experts, we deliver on-demand consultative services that enhance organizational performance through industry best practices and risk mitigation. We specialize in creating comprehensive solutions that address every aspect of the employee life cycle and adapt to your specific needs across all aspects of human capital management.

Our team excels in customized program architecture and implementation and provides exceptional support for project needs or on-demand consultations. From complete workflow redesign to targeted improvements, our high-touch and innovative approach goes beyond technology and empowers you to create a more robust and resilient talent ecosystem.

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