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A well-known leader in providing exceptional event and experiential marketing services faced challenges due to its lack of visibility into freelance assignments across its U.S. offices. Each office had its own talent directory and processes, leading to inefficiencies and inconsistencies in freelancer sourcing, rate benchmarking/negotiation, onboarding, invoicing, and reporting. Furthermore, with the constantly changing labor legislation, the company was increasingly focusing on engaging freelancer populations while complying with regulations. As a result, they decided to partner with Atrium to help improve efficiency and compliance while keeping up with the rapidly changing work environment and meeting the needs of their external clients.