case study

Powerful Direct Sourcing Partnership for a Premier Biopharmaceutical Company

When a large biopharma company realized that its existing contingent workforce initiative did not adequately support critical business demands, the company set out to reinvent it. To address this issue, the company partnered with Atrium, powered by the technology support of TalentNet’s Direct Sourcing platform, to create a more efficient and thorough process, complete with improved reporting and communication protocols.

the challenge

Contract hiring is an essential talent initiative for this leading biopharmaceutical company. However, the company realized that its existing contingent workforce initiative did not adequately support the critical business demand. To optimize this contingent hiring process, the company set out to reinvent it by offering temporary talent a seamless, branded experience, comparable to that of permanent employees. Committed to establishing an efficient and comprehensive contingent workforce process complete with improved reporting and communication protocols, the biopharma leader sought a Direct Sourcing partnership that would deliver results.

Case Study: Powerful Direct Sourcing Partnership for a Premier Biopharmaceutical Company

Industry: Biopharmaceutical

Service(s) Offered: Direct Sourcing

the solution

In 2019, the company began collaborating with Atrium, powered by the technology support of TalentNet’s Direct Sourcing platform. Atrium engages with a broad network of Contractors and Applicants to build a Talent Community for the company’s contingent roles. To achieve this, they leverage strong corporate brand recognition. To expand the Talent Community, Atrium also taps into the company’s alumni network, exclusively invites summer interns, and continuously curates and communicates with a pool of exceptionally engaged talent.

The organization adopted Atrium’s customized curation method, including establishing a dedicated recruitment team that manages a comprehensive end-to-end process, innovatively building engaged talent pools, and leveraging sophisticated recruitment marketing techniques. This is supported by a company-branded, TalentNet-hosted contingent career landing page that can be accessed from the company website or a web search. The branded landing page shares company details, encourages registration to join the Talent Community, and enables searching for open opportunities.

The pharmaceutical company also took part in TalentNet’s Program Readiness workshops as part of its initiative to expand the company’s Direct Sourcing program in the United States while fostering a cohesive and collaborative candidate experience. Over the course of the workshops, the teams at Atrium and TalentNet provided valuable insights and assisted in the implementation of Direct Sourcing best practices, which resulted in the program achieving maximum ROI.

Atrium combines its Direct Sourcing expertise with TalentNet’s features to offer a concierge solution to the client. TalentNet’s ongoing feature enhancements and comprehensive training, coupled with Atrium’s people-first, high-touch approach, enable the client to implement a Direct Sourcing process that is efficient, effective, and user-friendly.

direct sourcing has filled roles in:

scientific

finance & accounting

office / clerical

sales / marketing

engineering

the results

Thanks to the power of the partnership between Atrium and TalentNet, the company has revolutionized its Direct Sourcing program and achieved outstanding results. With the help of Atrium and TalentNet, the company’s Direct Sourcing program achieved an industry-leading application ratio, with 70% from their engaged Talent Community. These results surpassed expectations and demonstrate the value of implementing proven Direct Sourcing best practices and prioritizing the candidate experience.

Atrium’s Direct Sourcing team continues to amplify the company’s brand by ensuring that its brand identity is reflected throughout the hiring experience. By infusing the client’s brand, workflows, and processes into the Direct Sourcing model, the Talent Community has grown continuously by 20% year over year throughout the five-year partnership, with over 60,000 applications from existing Talent Community members.

In February 2020, Atrium was awarded 100% exclusivity to the client’s Direct Sourcing Program across professional roles in Medical, Clinical, and Scientific. A short year later, Atrium was then awarded exclusivity across professional roles in Finance / Accounting, Sales / Marketing, and HR. In May 2023, the company celebrated its 80th Full Time Employee (FTE) conversion, showing once again the effectiveness of Direct Sourcing and Atrium’s comprehensive Talent Community engagement strategy, enhanced by TalentNet.

With the ongoing support and guidance of Atrium and TalentNet, the pharmaceutical company is expected to continue to realize tremendous success in acquiring contingent talent through Direct Sourcing.